Today Amazon launched an electronic reader to read books, magazines, blogs etc. on the move. 3 years in production, the look and feel gives the impression that it has been in production for 30 years without any recent updates. You can buy books via Amazon’s book store from anywhere using the inbuilt wireless technology used by mobile phones. Amazon must be hoping to replicate the revolution for books as ipod did for music. I very much doubt it due to the fact that it is far from being ‘cool’ and I find it of little use to me. But then I am not an avid reader of books.