Microsoft and Yahoo! are today expected to announce plans of a new search and advertising partnership aimed at helping the two companies to better compete with Google. Under the terms of the deal, Microsoft’s new search engine, Bing, is expected to power all Yahoo! searches, while Yahoo! assumes responsibility for handling advertising sales. The two companies are likely to leverage Microsoft’s ad-serving technology to deliver relevant, contextualised advertising alongside search results.
Read the article: Microsoft and Yahoo! ‘to confirm search deal’