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The Fortune at the Bottom of the Pyramid

A business & strategy viewpoint by world famous “thinker” C.K. Prahalad that I’ve just started reading is quite insightful. Having the advantage of being in 2007, five years since it was originally published in 2002, gives an opportunity to evaluate its vision and thus also to extrapolate what is about to happen. Via Sramana Mitra’s blog.

Fortune at the Bottom of the Pyramid (pdf)