“In the Eighties, the yuppies brayed into their oversized mobiles and Gordon Gekko declared in the film Wall Street that greed was good.
In the Nineties, Harry Enfield’s self-made Brummies boasted that they were “considerably richer than yow”, while City high-fliers guzzled magnums of Champagne and dashed around in their flashy sports cars.
A new generation of the seriously rich has emerged, but with a difference: the ostentation has gone. The new breed is self-made, socially aware, concerned about the planet and gives a lot of money to charity. They are the “Yawns” – young and wealthy but normal.” – Telegraph