Microsoft and Yahoo! are today expected to announce plans of a new search and advertising partnership aimed at helping the two companies to better compete with Google. Under the terms of the deal, Microsoft’s new search engine, Bing, is expected to power all Yahoo! searches, while Yahoo! assumes responsibility for handling advertising sales. The two companies are likely to leverage Microsoft’s ad-serving technology to deliver relevant, contextualised advertising alongside search results.
Read the article: Microsoft and Yahoo! ‘to confirm search deal’
1 reply on “Microsoft and Yahoo! reach search agreement”
Wow! Finally Microsoft has reached a deal Yahoo for an internet search partnership. Will the newly announced deal between giants Microsoft and Yahoo be a good thing? Got to wait and see. But atleast Microsoft and Yahoo deal is straightforward and not complex at all and ofcourse, the negotiation talks have been going for long. I was just curious to know all the past negotiations between Microsoft and Yahoo so collected all the articles and links (more than 200) related to the current merger and the previous events or negotiations between Microsoft and Yahoo.